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Life is a Banquet: Belly Up

Image by Woody Welch Photography of Austin: Design Ranch 2011

Someone once told me,”Matt, if you’re bored, you’re boring.” I believe that. Life is filled with interesting people, places and things.  If you cannot find one then you have not tried hard enough. This is true in commercial writing. Look closer: behind every widget a human dimension will emerge. When you find that, you can connect with an audience.  You can make that person or product relevant to an audience.

I have written about retread tires, blue-hued roast beef slathered in processed white cheese, package delivery, child care, sustainable inks, bad TV, good intentions, wise women who work for dumb men and the most amazing creative minds in the world. You name it, I’ve written about it. My only regrets were those stories that failed to connect. Every widget has a maker and every maker has as a mother. Make her weep for joy.

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