This once was a well. Now it is a circle of bricks filled with dirt. If you were thirsty and trusted this writer’s advice, you’d be pissed. The copy writer meant well but, in their attempt to inform, misled their audience. Good writers inform (accurately) and delight (with accurate information).
When someone says, “send me a few samples,” I cringe. Why does anyone want to read someone else’s direct mail, brochure or annual report? How deadly! Instead, let’s talk about what you need and how I might be able to help. It is critical that we talk. Effective written communication begins with good conversation. Do we click? Do I understand you? Am I asking the right questions? Am I talking or listening? Is my hair combed and are my teeth clean? You know what you expect in a collaborator.
My job is simple: to communicate your message(s) to your target audience(s). If I can delight while informing (thank you, Milton Glaser), I add value. If I can’t, you find a writer who can.
The samples below suggest that I can write, inform and delight. Most importantly, the demonstrate that I can get out the way of a damn good story. It’s not about me.
Huey Paprocki Advertising, Atlanta
Holly Lindem, Photographer, Dallas
House Industries, Yorklyn, DE
Kuhlman Leavitt Design, St. Louis
La Comunidad Advertising, Miami/Buenos Aires
Parish Kohanim, Photographer, Atlanta
STEP Inside Design
Luba Lukova, Illustrator, Long Island City
Martha Rich, Illustrator, Pasadena
Modern Dog Design, Seattle
Paul Sahre Design, New York
SubPop Records, Seattle
Terry Marks Design, Seattle
UNO Advertising and Design, Minneapolis
Vivitiv Design, Seattle
COPYWRITING & CREATIVE DIRECTION
Foundation Annual Report
Fulton County Arts Council
NAME & TAGLINE DEVELOPMENT
UPS WorldPort of UPS
UPS Quantum View
Delivery Intercept from UPS
Swingshift Golf Clinics
Good Measure Meals